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Greetings! Welcome to Vol. 8, No. 10, 3 Sep 2003, of Exchange Messaging
Outlook, a biweekly newsletter about Microsoft Exchange and
Microsoft Outlook.
Today's highlights:
- Measuring the cost of spam
- Hard spam costs
- Soft spam costs
- Can anti-spam tools stop productivity loss?
- The challenge/response anti-spam strategy
- Bring your Outlook questions!
Regular features:
- New utilities
- Updated utility
- Other resources
Measuring the cost of spam
In preparation for a talk I'm giving at the Exchange Connections
conference in November in Orlando , I've been thinking a lot about
the real cost of spam. For each virus outbreak, you seem to read
that organizations lost so many billions of dollars. Makers of
anti-spam tools toss around similar figures that they hope will
convince you (and your management) that an anti-spam tool will pay
for itself.
But where do those numbers come from? As you might expect, each
analyst has their own methodology, sometimes even measuring totally
different costs.
For example, you can consider the "hard" costs of spam -- such as
the extra network bandwidth, storage, servers, and technical
personnel needed to handle the portion of your mail volume due to
spam. This is actual cash that your organization must spend to keep
up with the spam onslaught.
Or you can try to estimate the "soft" costs -- what part of each
workday is lost to time spent dealing with spam and how much that
time might be worth. I've always been uncomfortable with estimates
that say companies lose so many dollars because of
viruses/spam/other threats (pick one or more). Rob Rosenberger,
whose VMyths site is currently on hiatus while he's on military
deployment, wrote about this kind of calculation a few years ago. In
his article at
http://vmyths.com/rant.cfm?id=155&page=4, he urged people to "do
the math" and realize that such productivity "losses" are not
necessarily real money that shows up on the corporate balance sheet.
Sure, go ahead and quantify it using the kind of measure I'll
discuss in a moment. (And if that helps you buy a better anti-spam
tool, so much the better.) But remember that productivity is a
subjective concept, and keep the human costs in mind, not just the
monetary figures.
If you're going to consider productivity lost to spam, interpret
it in the context of your own organization. Do you hire extra people
because the work can't get done with existing staff because they're
too busy deleting spam messages? Would more get done in less time if
people didn't have so much spam to deal with? Would the help desk be
able to solve more problems if they didn't have so many spam reports
to respond to? Would employees be able to concentrate on their work
better if they didn't get distracted by the occasional "eye-popping"
spam message? Would they be less frustrated in their jobs? These
sorts of questions are very relevant when it comes to measuring
productivity.
Hard spam costs
Let's start with the hard costs of spam, the actual cash you must
spend to handle it. Last month, the Radicati Group (http://www.radicati.com)
newsletter discussed the "IT Cost of Spam," using an estimation
technique you can try in your own organization. The basic idea
behind this method is that each mail server costs an average amount
to operate, factoring in acquisition, upkeep, and all other costs.
If you know how many servers you have, how much each server costs
your organization, on average, and what percentage of your mail
volume is spam, then you can figure how many of your servers are, in
effect, "spam servers" -- needed mainly to keep up with the spam
volume -- and can chalk up the cost of those servers to the cost of
combating spam.
Radicati estimated the total purchase, deployment, and upkeep
cost of an Exchange server to be nearly $97,000 per year. (About
two-thirds of that cost, however, is due to "downtime," which
includes both overtime for administrators to handle scheduled
downtime outside normal business hours and, for unscheduled downtime
that occurs during business hours, the salaries for an estimated 25%
of users who are unproductive during the email outage. If that
scenario doesn't fit your situation, you might want to reduce the
estimated per-server cost accordingly.) Their research has shown the
average company's mail stream is currently 24% spam. Therefore, if a
company has 10,000 users and, on average, 21 servers, then only 16
of those servers are needed to process legitimate mail; the other
five are "spam servers" at a cost amounting to nearly $490,000 or
about $49 per user mailbox.
Radicati estimates that spam volume will increase to 50% by 2007,
and that the same 10,000-person company would need 50 servers to
serve the same 10,000 users. Half of them, however, would be
chugging away at spam.
Another way to analyze the spam situation would be to perform
similar calculations on an incremental basis. Based on your current
costs, what would it take to add one or more new mail servers to
keep up with increasing spam volume? Would you need to add a new
fulltime administrator as well?
Soft spam costs
If the hard costs of spam aren't enough to convince your
organization to beef up its anti-spam protection, you might throw in
some soft costs, keeping in mind my earlier caveat that these are
largely subjective figures.
Ferris Research (http://www.ferris.com)
estimated last January that the productivity loss due to spam in the
U.S. alone in 2002 was $3.6 billion out of a total spam cost of $8.9
billion. The productivity figure included both time spent
determining if a message was spam and time spent reporting spam to
the help desk. If you want to do your own calculations, Ferris
provides an Excel spreadsheet you can download from
http://www.ferris.com/url/spamcalculator.html.
A more recent survey of 76 companies by Nucleus Research (http://www.nucleusresearch.com/prspam.html)
considered productivity, staff, and other costs to come up with a
spam-cost figure of $874 per employee per year. In one press report
on the study, Nucleus CEO Ian Campbell likened the productivity loss
due to spam to having one employee out of 72 sleeping all day
instead of working.
Can anti-spam tools stop productivity loss?
The Nucleus Research figure that really got my attention was that
company-wide spam filters reduce the productivity loss by only 26
percent. How can this be, with many spam filters showing 90% and
better filtering accuracy?
When I asked Nucleus analysts, they explained that spam leaking
past enterprise filters still demands employee attention. As spam
becomes more sophisticated -- for example, spoofing messages from
Microsoft, PayPal, and other well known companies -- it takes more
time to discern junk from legitimate mail. They also said that trust
is an important factor: Do employees believe that the enterprise
filter is classifying some legitimate mail as spam (i.e. yielding
false positives)? If so, then employees may actually spend time
reviewing messages that the company-wide spam filter has already
handled.
Clearly, for an anti-spam solution to be successful both in
improving productivity and in paying for itself, organizations
should train employees in what to expect from the enterprise spam
filter and how to recognize spam quickly and move on to more
productive mail chores. Don't forget to include those training costs
in your cost justification for the anti-spam solution.
The challenge/response anti-spam
strategy
I have a couple of rather spam-prone email accounts whose
addresses have also made it into the list of spoofed sender
addresses that viruses like SoBig use. I got hundreds of copies of
SoBig, then more copies of non-delivery reports from paranoid mail
servers who thought I'd actually sent them a copy of SoBig. (When
will the anti-virus vendors fix this?) Instead of deleting the
accounts, I've been using them to test different anti-spam
solutions.
Most recently I tried one of the challenge/response tools that
filter mail on their own server. For my latest test, I used
Mailblocks (http://www.mailblocks.com),
but I have also tried USOpt (http://www.usopt.com).
Their basic technique is to allow mail only from known senders into
your Inbox. Mail from anyone else goes into a Pending folder, and
Mailblocks responds with a message that asks the sender to go to a
web site and answer a "challenge" question related to content on the
web page. Since the response can't be automated, any mass mailing
sender won't pass, and their message will eventually be deleted from
the Pending folder. Humans can answer the question, have their
message go through, and automatically be noted in Mailblocks'
database as a legitimate person, both for my mail and for everyone
else who uses Mailblocks.
After I set up my Mailblocks account, I redirected several
existing accounts to deliver mail to my Mailblocks Inbox, which I
can access by browser or IMAP. I seeded my Mailblocks contacts list
by importing data from my Outlook Contacts folder. Up to a point,
the system worked well; mail that I was expecting from people I knew
got through fine. Spam, porn, viruses, and other junk stayed in the
Pending folder (305 messages from the past 4 days). But so did the
occasional message from someone I don't know.
The catch is that not every human is going to bother answering
the challenge question. If I send someone a message and get such a
challenge in return, I'm likely to just ignore and delete it --
maybe the message wasn't that important in the first place. That
goes double if I was replying to someone else's message.
That's one of the real limitations of these challenge/response
systems: While you can access your mail account and respond to
messages in Outlook, doing so doesn't update the list of allowed
senders stored on the server. To update the list of allowed senders,
you must either add the recipient to the server address list
manually or compose a message using the web interface for the mail
account. Messages composed and sent with Outlook don't count. I
found it awfully tedious to read a message in Outlook, then go to
the web interface to respond to it.
I'd also like to see some very simple rules-based filtering
included with Mailblocks. For example, I don't want to ever get
attachments on some of my accounts.
Still, while this anti-spam technique might not work well for
business accounts, it could have a place in your home arsenal. Some
ISPs, such as Earthlink, are beginning to offer a challenge/response
filter with their email accounts. If you have kids or other members
of the family with a limited circle of correspondents, it might be a
good solution for keeping the ugly stuff out of their Inbox.
Bring your Outlook questions!
Got a question about Outlook -- any version? Bring your Outlook
questions to the Ask the Outlook MVP's Experts chat online on
September 16, 1 p.m. Eastern time. I will be in the chat room, along
with many of the other Outlook MVPs. We hope to see you there for a
great chat! See
http://www.microsoft.com/technet/itcommunity/chats/Default.asp
for more information on this and other upcoming chats. |